Your complete pet care supply partner
A complete product range and a brand built exclusively for you, backed by decades of pet care expertise.
Your pet care category
is taken care of
Getting a complete, branded pet care solution onto your shelves is simpler than you think. We work with you to curate the perfect range, then take care of everything from branding and fixtures to the long-term support that keeps your category growing.
1 Get in touch
Reach out to our team and we'll take the time to understand your store, your customers, and your category ambitions — including any specific challenges you're facing.
Whether you're building a pet care section from scratch or refreshing an existing range, we'll assess the opportunity together and recommend a tailored solution for your business.
2 Product range curation
Choose from our portfolio of pet care products — and if something's not in our range, we can very likely source it for you. We'll guide you through the range architecture, from entry-level essentials to premium lines, ensuring your selection meets the needs of your customers and shelf space, is commercially balanced and competitively priced, and set up to drive strong sell-through from day one.
3 Branding
We provide fully branded, retail-ready packaging across the range — designed to build customer recognition, support repeat purchase and position your store as a credible destination for pet care. Using the latest AI technology combined with our expertise, we develop brands in hours rather than months. For retailers who qualify, exclusive branding options are available, giving you a range your competitors simply can't stock. No price basket issues, no restrictions.
4 In-store POS support
We are able to provide significant in-store POS support, from stand alone merchandising units, to floor stickers to top quality SRP.
5 Optimisation
We implement quickly and cost-effectively, and if something needs optimising after launch, we work with you to get it right.
Thanks to our sophisticated manufacturing arrangements with multiple suppliers, we have no interest in pushing product onto our customers — we always start with customer and consumer needs. It's a principle that runs through everything we do at BMI Ltd, and it's what sets us apart.
Choose from our
high quality products
When customers trust the products on your shelf, they come back. Every product in the BMI range is developed to deliver consistent, high quality results across nutrition, health and wellbeing — giving retailers a range they can stand behind with confidence.
Dry food
Dry food remains the biggest category in dog pet food. We are able to source product from basic every day low price through to the most sophisticated premium products. All production is manufactured to BRC standards.
Wet food
The cat category is dominated by pouches. We are able to provide all qualities of pouch from entry price, through AGAIL style product through to premium shredded chicken/tuna.
Dogs love wet food too! We are able to provide cans of various sizes and products of all qualities.
Treats
We have a huge range of treats including biscuits, semi moist, lickables, pillows and many more.
Our flexible approach allows out partners to try products and price points to see what works best.
Healthcare
Healthcare is a premium but fast growing category. As vets increase their charges, consumers are looking for alternatives. We can supply generic medicines, for fleas and worms, plus a wide range of vitamin supplements. Done well, this is an amazing growth opportunity.
Unique branding
for your store
In a market where differentiation is everything, a brand built specifically for your store is one of the most powerful commercial tools a retailer can have. BMI develops unique, professionally crafted pet care brands that give you a competitive edge on shelf, in store and against the discounters.
Examples of
our Brands
The proof is on the shelf. Browse a selection of our retail partnerships and see first-hand what a complete BMI pet care solution looks like in store.
Pamper has known cats for over four decades. Its case studies have concluded that your cat will love the taste and benefits of Pamper. Pamper dry food range meets 100% of your cat’s daily needs, and it’s also tastier with remarkable functional benefits, including cognitive health support and hairball control.
The Beeno brand has provided top-quality, healthy, delicious treats for our furry friends since 1978. Beeno offers a wide range of biscuits, including Crunchy, Tender, Life stage, Supreme and Jumbo; Semi-Moist treats; and the deliciously soft and chewy Mallows available in an exciting range of flavours.
Vitagen combines rigorous nutritional science with accessible pricing to give retailers a range worth stocking and customers a brand worth trusting. Developed using pioneering technology and evidence-based formulas, every product in the Vitagen range is designed to deliver visible results — the kind that turn a first-time buyer into a loyal customer. For retailers, that means a pet nutrition range that earns its shelf space.
Husky was one of the first wet dog food brands on the market. These meaty meal toppings add flavour, nutrition, and variety to their meals.
This high-quality range is easy to digest and contains protein, healthy fats and minerals. Spoil your hound with a variety of meaty flavours that come in ranges like Chunky, Homestyle, Jelly, Smokey Joe, Mince or Patè.
Get in touch
We work best when we take the time to understand your business, so please complete the adjacent contact form and let us know how we can help.